Los Angeles RAP Parlays 'Tennis Night in America' into Winning Wager: Northridge, CA
Submission Date: 07/23/2010
Leader/Advocate Organization: Chuck Singer, Supervisor, Los Angeles Deparment of Recreation and Parks
Location: Northridge, CA
Project Duration: March - June, 2010
Funding Sources / Partnerships:
Funding Sources:
$1,500.00 grant from Northridge East Neighborhood Council
Partnerships:
USTA's Tennis Night in America Committee
Los Angeles Dept. of Recreation and Parks overseeing twelve (12) RAP sites conducting 'Tennis Night in America'
Northridge East Neighborhood Council
Kiwanis Club of Northridge
Adasol Elementary School = 215 kids QST on the playground
Darby Elementary School = 220 kids QST Assembly
Dearborn Elementary School = 165 kids playing QST
Porter Ranch YMCA + 4 Coaches
University California, Northridge Tennis Coaches (3)
Southern California Tennis Association
Program / Project Description:
Objective:
To parlay USTA 'Tennis Night in America' Youth Registration
at twelve (12) Los Angeles Dept. of Recreation & Park sites last March into a premier culminating junior tournament event in June.
Project Description:
1. Los Angeles Dept. of RAP serve as 'Umbrella' agency to oversee twelve (12) locations promoting USTA 'Tennis Night in America' in March.
2. Northridge East Neighborhood Council and Kiwanis Club of Northridge grant a $1,500.00 to LA Dept. of RAP for purpose of growing tennis as a team among all twelve (12) TNA sites.
3. Meetings held among all partners (listed above)+ 12 RAP sites and 3 elementary schools for planning culminating 'TNA Youth Registration' Junior Tennis Tournament event in JUNE, 2010.
4. Tournament flyers go out to all 3rd-6th grades at three elementary schools + 12 RAP sites + local YMCA
5. $1,500.00 awarded grant spent on printing, advertising, trophies, equipment, T-shirts, photography and stipence to Coaches teaching at Tennis Assemblies on playgrounds at three (3) elementary schools.
Results Achieved / Impact:
Results:
1. Initial March 'TNA' at 12 sites engaged over 300 kids & grew LA Dept. of RAP Youth Registration in spring by 10%.
2. Culminating spring June Tennis Tournament at Northridge Recreation Center offered two events:
a. Junior Novice Round-Robin Tournament = 64 entries
b. QuickStart Tennis event (kids 6-10) = 32 entries
Lessons Learned / Words of Wisdom:
I believe this is a great tribute of how USTA's effort in growing tennis parlays into giving communities the
incentive to pull their own resources together for the greater good of in this case, twelve RAP centers.
Collectively, support was granted not only by the USTA but also from local Kiwanis Club of Northridge and the Northridge East Neighborhood Council, providing a new tennis community coalition.
Los Angeles, CA
310.455.9916
brooks@scta.usta.com
Tennis Service Representative_SoCal section_www.scta.usta.com